Les Panamiens is a non-profit association with a clear mission: to reveal an authentic, vibrant and alternative Paris.
Through a printed guide featuring local addresses, insider tips and recommendations off the typical tourist routes, the association gives access to a Paris experienced by its residents, far from clichés. The experience continues online with digital content designed to inspire, guide and bring together a cosmopolitan community curious for authenticity.
My role was to translate this vision into a visual identity that is vibrant, approachable and deeply rooted in their values: openness, sharing, discovery and counter-culture.
Brand strategy
Visual identity
Stationery
Website
The creative approach draws inspiration from the spirit of Gavroche: free, playful and deeply Parisian. This shapes a lively, approachable and engaged identity, expressed through contemporary and inclusive graphic codes.
