For over six years, Mariam has been creating custom cakes, cupcakes and savory boxes for every occasion. Each creation is crafted with care, taste and generosity, offering a unique and authentic gourmet experience.
The brand identity reflects a young, fresh and feminine image, highlighting a meticulous, creative and generous approach to pastry.
Brand strategy
Visual Identity
Stationary
Mariam Ma’Gateaux’s creative approach is inspired by indulgence, generosity and freshness. Every visual element reflects the brand’s playful and warm personality, evoking the joy of crafting and sharing custom treats.
The logo is designed on two levels, a nod to the layered cakes Mariam often creates, which are usually two tiers. Small « commas » appear around the logo to suggest the deliciousness of the cakes, and some letters are “bitten” to reinforce this idea.
Overall, the branding conveys a fun, feminine and generous image, perfectly capturing the spirit of Mariam Ma’Gateaux and the delight of her creations.
